After the Gold Rush

In an over-built market, pickleball courts are a commodity. Community is the moat. You can pour concrete in ninety days; you cannot pour belonging.

For the past few years, the pickleball club business ran on one instinct: plant a flag. Find a warehouse, pour the courts, get open before the operator down the road did. Demand far exceeded supply, and that setup rewards speed to market over almost everything else.

That era is ending. Not because the sport is cooling — it isn't — but because th... FULL ARTICLE FOUND ON: https://www.thedinkpickleball.com/after-the-gold-rush-how-pickleball-facilities-thrive-now/